Fractional Hotel & STR CMO
Senior marketing leadership embedded in your team — strategy, brand, paid, lifecycle and reporting.
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Full-service growth for boutique hotels, vacation portfolios and short-term rental investors — from direct-booking websites and OTA optimization to revenue strategy and AI-powered analytics.
Lumos helps boutique hotels, hybrid hospitality models and STR investors scale through integrated marketing, revenue management, operations and tech systems — engineered for occupancy, ADR and direct-booking growth.
We sit between fractional CMO and operating partner, embedded with your team to design the brand, deploy the funnel, optimize every OTA listing, and build investor-grade analytics that compound.
Six integrated services designed to make your property the obvious choice on every channel a guest touches.
Senior marketing leadership embedded in your team — strategy, brand, paid, lifecycle and reporting.
Learn more ↗End-to-end management of guest experience, pricing, cleaning ops and review velocity.
Learn more ↗Conversion-engineered websites and integrations that drive commission-free reservations.
Learn more ↗Pixel-perfect Airbnb, Booking.com & VRBO listings — copy, photography, ranking signals.
Learn more ↗Dynamic pricing, demand forecasting and channel mix tuned for ADR and RevPAR growth.
Learn more ↗Distinctive positioning, editorial content and technical SEO that compound for years.
Learn more ↗Reporting, forecasting and operating cadences built to satisfy LPs, family offices and acquisition committees.
Brand, web, OTA, paid, lifecycle and ops — owned by one accountable team instead of six vendors.
Demand modeling, review intelligence and pricing engines that turn data into next-week decisions.
Operators across EU, LATAM and North America — with playbooks tuned to each market.
Audit of brand, OTA performance, pricing, conversion and ops. We surface the leakage points that matter.
A 90-day growth plan — channel mix, ADR ladder, content calendar, tech stack and KPI targets.
Listings, website, paid, ops and revenue management rebuilt and tuned weekly against the plan.
Compounding growth — new units, new markets, investor-grade reporting and acquisition support.
We work with operators whose properties have a point of view — and the ambition to be the best in their market.
Lumos rebuilt our website, our pricing and our story. We finally have a property that feels — and books — at the level it deserves.
Their listing and revenue work is on another level. Our Airbnb superhost score is up, ADR is up, and our ops have never been quieter.
We use Lumos as the operating brain across the portfolio. Investor reporting is finally clean and the growth speaks for itself.
The 42-page playbook our team uses to scale boutique hotels and short-term rental portfolios — pricing, listings, direct-booking and reporting.
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Tell us about your property. We'll send back a short audit and a proposed 90-day plan — no obligation.